Every business has some kind of Internet presence, they can be large or small, sell products and services, be very specific or general- they all want the same thing: to reach the largest number of people while investing the smallest amount of resources and getting the largest amount of benefits possible. Advertising allows us to present our brand, product or service to the public, report their main features, persuade or encourage the purchase or use of our product, and make them remember about our existence. Advertising can bring you a lot of exposure and thereby profit. So for every products or service, advertising is inevitable. Without that, you are losing a great opportunity to conquer your market. The digital landscape has changed dramatically over the past few years, but SEM still remains an effective and important marketing strategy.
Lookna is a modern age search engine that allows equal opportunity to big and small scale business owners. Search engine marketing, or SEM, is one of the most effective ways to grow your business in an increasingly competitive marketplace. With millions of businesses out there all vying for the same eyeballs, it’s never been more important to advertise online, and search engine marketing is the most effective way to promote your products and grow your business. With Analytics and reporting tools, you’ll see a clear cut increase in traffic. This is a definite way to maximize your business efforts. Comprehensive analytics also provide the ability to drill down at a granular level and see demographic information and other engagement metrics for individuals who have interacted with your advertisement.
Lookna will give you results (not immediately but rather quickly) and as soon as you start your SEM efforts, traffic will increase at a steady rate. Using tools to track traffic to your ads you can clearly watch as more people visit your site and sales go through the roof.
Lookna offers advertisers the opportunity to put their ads in front of motivated customers who are ready to buy at the precise moment they’re ready to make a purchase. No other advertising medium can do this, which is why search engine marketing is so effective and such an amazingly powerful way to grow your business.
Keywords are the foundation of search engine marketing. As users enter keywords (as part of search queries) into search engines to find what they’re looking for, it should come as little surprise that keywords form the basis of search engine marketing as an advertising strategy. Lookna’s keyword tool provides you with a range of valuable information, such as if the store is open or closed, working hours and days, price, etc. You can discover new products to expand to by looking at keyword data and seeing what people are searching the most for. You can use this to your advantage and find a high search volume keyword with low competitiveness and although that may be hard to find it has the potential to bring in thousands of sales per month to your website. Customer data is extremely valuable in this business and is not that hard to come by with the right tools. Manipulating it to your advantage can be exponentially beneficial for your business.